A new brand of Bacardi rum mix, similar to the Bacardi Breezer and targeted at 18-24 year old males. Titled Bacardi BOLD to encourage customers to flirt, as to flirt is to be BOLD.
To launch the new range a traffic light system can be used to further motivate customers to flirt, a system often used at student parties and events. The colour of clothing for a wristband indicates whether the wearer is single, taken or in-between. When buying Bacardi BOLD you can choose a bottle with a red, yellow or green tag to indicate your willingness to flirt.
